HR and social media: Tips and Tricks

In such cases, start a "crusade" on the social network: "evil admins" block access, but a guide to right and left prescribes fines and introduces to fight the whole arsenal of punitive measures. In this case of social networking can benefit: they can be a great help in marketing and HR-s.

Classic social networks

They are designed for everyone, not unite users for a particular trait (profession, hobbies, ethnicity, and so on. D.). In our country, on hearing the two social networks:

Vk.com - the current leader of the Russian-speaking segment. Audience - mainly youth. It is believed that there is no write (or read) long messages.

Odnoklassniki.ru - a former leader in the number of users. More adult audience.

In this case, on the heels of the leaders of a local leader of the world comes - Facebook.com. Although in comparison with the first two the number of Russian-speaking users is small, feature (and attractiveness) Facebook is in rapid development. It is believed that today there are more than "quality" audience: people who have friends abroad, often traveling, media, internet, businessmen who do business with foreign companies, etc. This is by no means the end of the list.. but the basic principles of classical social networks are the same.

How useful?

First of all, the ability to find the candidates and draw up a general idea about it (this is, in fact, should be the first step when working with HR networks). You can learn the interests, see pictures, get acquainted with the terms of communication, and so on. D. The source of the more useful information is a list of groups that make up your "mentee", and its activity in them. Getting this information - a matter of time and perseverance. When collecting information in these social networks there are three problems:

Private groups. With them everything is simple - in 90% of cases, if the account is not empty, you will not refuse to adopt, although sometimes quite the group name to make certain conclusions.

Accounts that are only available for friends. The easiest way to see the profile - become a friend, but it requires a confirmation from the user, which can be achieved dalekone always. However, if you want to view takieakkaunty there is no difficulty, for example, knowing the link structure of a social network and human id. Tons of this information is on the Internet, but the question of the ethics of this approach is open.

The impossibility of using the search detect human activity throughout the network as a whole. Is achieved by manual sorting, but if the group is large, it can become a labor of Sisyphus, iresheniya problems yet.

Also useful source of information may be the use of human-specific applications (and their number). I doubt that it is necessary to take the work of the man who plays a lot of such "fun". Facebook has a fairly developed functionality broadcast it human activity on the Internet (blog posts, Twitter and so on. D.), So that it can be useful in terms of "all the information in one place." Yet it is a function of Like, the meaning of which is the ability to approve the content (writing, commentary, photos, video, and so on. D.) To other users. Accordingly, you can see that "laykaet" man, and make of it an opinion. It is important to pay attention to when a person is active: if he "walks" on the network during working hours, it is worth considering the appropriateness of his admission into the company.

Social business network

A mine of information for the hiring manager. They are designed for conducting business discussions, new contacts, work and employees. In Russia, the most popular social networks:

LinkedIn.com - positioning itself as a "network to find and establish business contacts." The public business here, but there is one big disadvantage - the lack of Russian interface.

Moikrug.ru - one of the services Yandex, LinkedIn is inherently analog, in my opinion, the most successful. Generally not initially positioned itself as a business-oriented network, but today it is on the main page you encounter links: job, resume, services and companies.

In addition, there Professionali.ru, Plaxo and others., But for a general understanding of utility business networks these examples suffice.

How useful?

First of all, it is their business-oriented - after receiving information about a person in the "classic" level (if you want the primary selection), these networks make it possible to reveal his professional qualities. Data collection algorithm looks like this:

 The profile itself can be compared with the fact that the candidate wrote in a summary (by the way, do not doubt that in the near future resume will die as a class, and will be replaced by such profiles).

References - the option to advise experts. For recommendations should be treated on a "trust but verify" (however, this applies to any information), because you can get them by simply asking friends "drop a few lines."

 Request for Review of the man - something like a line in the summary of "guarantors", only online.

Group - the principle is the same as in classical networks, but the groups are segmented by business interests. Here you can get the impression of the professional qualities of the person.

Events in which the user participates. I advise you to walk through the links and carefully study found. Closed accounts do not exist here, simply because they are contrary to the very idea of ​​networking. By the way, some of them have a useful function, which I call the "cross-selling". You are shown a list of profiles of people who are usually "browsing with this account", that is, offer an alternative, similar in skills.

Other online sources

Blogs (livejournal.com, diary.ru, blogspot.com, blog.ru, liveinternet.ru, etc...) And microblogging (twitter, chikchirik, tumbler, etc...) Are useful for several reasons:

In them people are more liberated, because even if he put a link to your blog in the profile of social networks, the use of the nickname creates an illusory sense of anonymity. In blogs less officialdom and more "alive" messages.

Blogs are indexed by search engines, so you can easily find traces of human activity outside of his blog. For example, you can use the service YAPPB (Yandex Blog Search) - blogs.yandex.ru. Click Advanced Search, fill the fields and see, for example, the comments of your ward to other blogs.

You can automatically receive notifications about network activity of people. In YAPPB select «RSS-Feed on demand ..." and enter it into your RSS-feed. In Google.Alerts enter you are interested in a request (eg, a person's name) and address of the address to which you want to receive the results of it. In addition, there are many free and paid monitoring services on the network.

Social networks let you know about a person a lot more than a resume and interview. Today, users are blithely refer to the security of personal information. A minimum of effort, you can learn, for example, where the man lives, when he is at home, what is his wealth, and so on. D. But you can use the data in different ways. In the West, by the way, this is already thinking, we do not have - it is not the first thunder clap when baptized later. In addition, social networks are not sufficiently used precisely in the interests of business, namely - HR.

Do you familiar HR managers, who created and hyped own group for professionals interested in? Unlikely. But you can make this group a convenient source of personnel search. Therefore, in the near future we expect new tools and experience.